The “green trend” has been one of the most apparent developments in American culture for the past decade, influencing everything from rate of volunteering for Greenpeace to DuPont’s ad campaigns.  A recent New York Times article highlighted one of the most pervasive changes—the growth of the green job sector.  (http://greeninc.blogs.nytimes.com/2009/06/10/study-cites-strong-green-job-growth/ )  Despite the severe issues facing the American economy and historic levels of unemployment, green jobs have actually increased.  In fact, the article cites a study which indicates that green jobs are increasing at over two times the rate of general job growth.  The study also found that California employs the most green workers (by a huge margin), followed by Texas.




A large portion of President Obama’s stimulus package is dedicated to creating 2 to 5 million new green jobs.  Billions of dollars are allotted for radioactive waste cleanup, improving energy efficiency of homes and buildings, upgrading power grids, and the development of alternative energy.  A great variety of jobs fall under this umbrella, including everything from scientists to consultants to specially trained cleaning crews.  Regardless of your profession or passion, there is probably a way to incorporate environmentalism and thus make yourself more marketable.


The green trend has advantages and disadvantages, though the net effect is certainly positive.  It is rare that something popular is also universally beneficial, both in terms of the environment and employment levels.  However, consumers have to be more aware than ever because many companies are attempting to take advantage of this trend to sell more products, regardless of their environmental impact (see the DuPont reference above).  Consequently, I always advocate looking for products with independent certifications, such as USDA organic food, Green Seal cleaning products, and FSC wood.